Make it Free Coupon

When discounts are more than a “percent off” and are capable of turning a “paid” product into a “FREE” product, you now have more marketing horsepower to build your list by giving away items with strong perceived value.

Premium Web Cart gives you this exact capability and here’s how you can use it to your benefit.

The Problem

Building a list with giveaways has become so common that it’s become passé and less effective than it once was.

Online marketers now need techniques that set them apart from the “join my newsletter” crowd to really crank up the volume on their list building.

The Solution      (Just 1 of course… but it’s 1 more bullet in the chamber)

The key is to give something away that has a higher perceived value than FREE.

A great way to do this is to create a “product” website with a product of real value that people can purchase with real money if they choose. This builds the high-perceived value because it’s easy to see it’s a “real product” versus a “sample” of a real product.

The second step is to offer a product coupon somewhere with a discount value that essentially makes the product FREE i.e. $47 product and a $47 coupon. There are many ways to distribute these coupons to make them go viral (use your imagination but there are countless methods for a “leaked” coupon to get out and distributed).

Give this a try and I guarantee that you’ll see a much higher opt-in rate when this type of offer is operated correctly

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2 Responses to Make it Free Coupon

  1. david says:

    I’m trying to do this, but then the cart still requires a credit card. I want the product to act like a “free” product. It sounds like you’ve done this before. Any tips?

    • admin says:

      You need to click in the check box that says “Free Product” to make it FREE.

      You can have a ZERO cost product but that still requires a credit card. Zero cost products allow you to run a free trial followed by a payment, or payments, while FREE is 100% free and requires no form of payment to process the order.

      If your order form is asking or a CC, then you have set up a “No Cost” product versus a “Free Product”.

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